CAN SPAM law

[hurleyint1386]

What is the name of your state (only U.S. law)? NY

Hello all! I have a client that wants to make sure they aren't breaking any laws about spam. They have a list of emails from people that signed up to attend an event. They didn't explicitly opt-in to receive emails, however if the copy reflects the event and no solicitation is involved, as long as they include an opt-out in the footer, then are they in compliance?

 

[quincy]

What is the name of your state (only U.S. law)? NY

Hello all! I have a client that wants to make sure they aren't breaking any laws about spam. They have a list of emails from people that signed up to attend an event. They didn't explicitly opt-in to receive emails, however if the copy reflects the event and no solicitation is involved, as long as they include an opt-out in the footer, then are they in compliance?

Here is a link to the FTC's "CAN-SPAM Act: A Compliance Guide for Business:"

http://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

 

[xylene]

Seems pretty clear cut that the proposed message is a transactional one, and perfectly allowable under CANSPAM