The medal has no readily ascertainable value. While there may be some sort of memorabilia market for olympic medals, the value of a gold medal won by athlete X in a hypothetical auction is not indicative of the value of winning of the medal BY the athlete. In a memorabilia auction, the gold medal from the 100 meter dash will carry a higher pricetag than the winner of the archery competition but you can't then tell me that each would report a different value for their prize.like I said; if you want to go with that position, I'll have to see if my boss will honor my work with medals rather than pay (other than minimum wage). That way I can argue there is no real value in the medal and avoid paying income taxes.
The fact remains, the medal does have value on the market, even outside the inherent value as a medal. As such, it would be no different than me giving my kids Krugerrands for their birthdays.
I can ALSO tell you that one of my clients has a ring from a very recent professional major sports championship and the team he is employed by included the value of that ring on his W-2. Of course we're talking about a 24k gold ring covered in diamonds and something that does have a market for it since said rings could be purchased by fans and the price of the ring for sale was the value included on his W-2.